The Alder & Co. Difference

Alder & Co. grew out of a desire to help business owners take back control of their digital marketing. In today’s world, a brand’s digital presence is more important than ever, and your business deserves a partner who is there to help guide you through the right marketing decisions for your company. At Alder & Co., we treat every client account as if it were our own business. One of the biggest things that set Alder & Co. apart from other agencies is how deeply we care about the relationships we build with our clients. The digital marketing landscape can change tomorrow, but how we treat others is always within our control.

Ready to see how we can help make your digital marketing dreams come true? Contact the Alder & Co. team today for a free consultation!

The History of Alder & Co.

When our owner, Mal Alder, was growing up, both her parents worked from home. Her mom was a lawyer and her dad a political consultant. Back then, her Dad would always joke that his company’s name was Alder & Co., where he was ‘Alder’ and Mal and her Mom were ‘Co.’ Fast forward a few decades, and now it is time to turn the family’s inside joke into a thriving digital marketing company that is focused on helping small to mid-sized businesses expand their online brand.

Meet Mal Alder, Owner/Founder

It’s hard to say which came first, Mal’s deftness at navigating the 21st-century construct for digital communication or her interest in social trends, politics, pop culture, and news cycles. Social media is an important means of fostering growth, cultivating prospects and pre-segmenting intended target groups, all of which are in Mal’s wheelhouse.

Mal has earned Google certifications in search ads, display ads, and analytics, understanding what combinations of strategies work best in different scenarios. She is able to generate upticks in website traffic and magnify an organization’s online presence through SEO-friendly blogs and website content. The fresh approach she brings to social media communication is bolstered by a B.A. in creative writing and minor in journalism & electronic media from the University of Tennessee, as well as graphic design and web development experience.

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