by Mal Alder | Feb 10, 2021 | Social Media
New changes are rolling in for Facebook! The social media platform has decided to start 2021 by changing the Facebook pages experience. What does that entail? The new Facebook pages update means that pages of brands, artists, and public figures will no longer have the...
by Mal Alder | Jan 27, 2021 | Digital Marketing
It’s a New Year and that means new social media marketing trends are on the horizon! At Alder & Co., we are always looking for the latest and greatest info to help market our clients. After taking a look at how things have started trending in social media toward...
by Mal Alder | Sep 15, 2020 | Social Media
Instagram has rolled out a brand new feature and it’s the PERFECT conversation starter! The pinned comments tool allows Instagram users to have yet another comment moderation tool. How does it work? Users can simply select and pin up to three comments to the top of...
by Mal Alder | Sep 20, 2019 | Social Media
Social media is a great way for small business owners to engage with their customer base. You can utilize all your social platforms in a way that encourages customers to interact with your business. This can help you build a relationship with your audience eventually...
by Mal Alder | Aug 1, 2019 | Digital Marketing
When it comes to digital marketing, you are only as good as the tracking you have in place. Otherwise, you are basing all of your efforts on assumptions which then turn into big losses in time and money. Stop playing the guessing game with your digital marketing and...
