In a recent announcement, the Analytics team revealed a major Google Analytics change coming in July of 2023, when they plan to replace Universal Analytics with Google Analytics 4. This switch on the analytics platform may mean changes to how your small business uses...
Things are heating up which means summer is upon us. As you start to develop a plan for your business this season, Alder & Co. has insights on the 6 best summer content ideas that every business owner should know. Holiday Fun Some of the best holidays take place...
2020 was certainly a year to remember. For many business owners, it forced them to become more adaptable to overcome the hurdles brought on by the pandemic. We are very thankful that despite its challenges, we were able to turn lemons into lemonade in 2020. Alder...
New changes are rolling in for Facebook! The social media platform has decided to start 2021 by changing the Facebook pages experience. What does that entail? The new Facebook pages update means that pages of brands, artists, and public figures will no longer have the...
It’s a New Year and that means new social media marketing trends are on the horizon! At Alder & Co., we are always looking for the latest and greatest info to help market our clients. After taking a look at how things have started trending in social media toward...
Instagram has rolled out a brand new feature and it’s the PERFECT conversation starter! The pinned comments tool allows Instagram users to have yet another comment moderation tool. How does it work? Users can simply select and pin up to three comments to the top of...
Social media is a great way for small business owners to engage with their customer base. You can utilize all your social platforms in a way that encourages customers to interact with your business. This can help you build a relationship with your audience eventually...
When it comes to digital marketing, you are only as good as the tracking you have in place. Otherwise, you are basing all of your efforts on assumptions which then turn into big losses in time and money. Stop playing the guessing game with your digital marketing and...
Dive into the difference between Wordpress.org vs Wordpress.com and decide which platform is right for your business.