Social Media February 10, 2021 New 2021 Facebook Update Removes ‘Like’ Button & Other Platform Changes

New changes are rolling in for Facebook! The social media platform has decided to start 2021 by changing the Facebook pages experience. What does that entail? The new Facebook pages update means that pages of brands, artists, and public figures will no longer have the like button. Instead, the focus will be on how many …

Social Media January 27, 2021 5 Social Media Marketing Trends to Look for in 2021

It’s a New Year and that means new social media marketing trends are on the horizon! At Alder & Co., we are always looking for the latest and greatest info to help market our clients. After taking a look at how things have started trending in social media toward the end of last year, we’ve …

Social Media September 15, 2020 4 Strategic Ways Brands Can Utilize Instagram’s Pinned Comments Feature

Instagram has rolled out a brand new feature and it’s the PERFECT conversation starter! The pinned comments tool allows Instagram users to have yet another comment moderation tool. How does it work? Users can simply select and pin up to three comments to the top of their comments thread for each post. 

Social Media September 20, 2019 Top 6 Small Business Social Media Tips on How to Increase Engagement

Social media is a great way for small business owners to engage with their customer base. You can utilize all your social platforms in a way that encourages customers to interact with your business. This can help you build a relationship with your audience eventually leading to increased sales, brand awareness, and growing your business.

Digital Marketing August 1, 2019 5 Digital Marketing Tracking Strategies Every Business Owner Should Know

When it comes to digital marketing, you are only as good as the tracking you have in place. Otherwise, you are basing all of your efforts on assumptions which then turn into big losses in time and money.

Web Development July 9, 2019 WordPress.org vs WordPress.com: What’s the Difference?

Dive into the difference between Wordpress.org vs Wordpress.com and decide which platform is right for your business.