Social media is a great way for small business owners to engage with their customer base. You can utilize all your social platforms in a way that encourages customers to interact with your business. This can help you build a relationship with your audience eventually leading to increased sales, brand awareness, and growing your business.
When it comes to digital marketing, you are only as good as the tracking you have in place. Otherwise, you are basing all of your efforts on assumptions which then turn into big losses in time and money.
Dive into the difference between Wordpress.org vs Wordpress.com and decide which platform is right for your business.