by Mal Alder | Jun 8, 2022 | Digital Marketing
In a recent announcement, the Analytics team revealed a major Google Analytics change coming in July of 2023, when they plan to replace Universal Analytics with Google Analytics 4. This switch on the analytics platform may mean changes to how your small business uses...
by Mal Alder | May 5, 2021 | Digital Marketing
Things are heating up which means summer is upon us. As you start to develop a plan for your business this season, Alder & Co. has insights on the 6 best summer content ideas that every business owner should know. Holiday Fun Some of the best holidays take place...
by Mal Alder | Apr 15, 2021 | Digital Marketing
2020 was certainly a year to remember. For many business owners, it forced them to become more adaptable to overcome the hurdles brought on by the pandemic. We are very thankful that despite its challenges, we were able to turn lemons into lemonade in 2020. Alder...
by Mal Alder | Jan 27, 2021 | Digital Marketing
It’s a New Year and that means new social media marketing trends are on the horizon! At Alder & Co., we are always looking for the latest and greatest info to help market our clients. After taking a look at how things have started trending in social media toward...
by Mal Alder | Aug 1, 2019 | Digital Marketing
When it comes to digital marketing, you are only as good as the tracking you have in place. Otherwise, you are basing all of your efforts on assumptions which then turn into big losses in time and money. Stop playing the guessing game with your digital marketing and...
