At Alder & Co., we strive for success in every project, every detail, and with every client. Two significant things have happened at Alder & Co. in the last month. First, our owner and founder, Mal Alder, was named among Knox News’s 2024 40 under 40 class. Second, Alder & Co. placed third for Best Advertising – Agency from Knoxville’s CityView Magazine.
What is Knox News 40 Under 40?
Each year, Knox News selects 40 individuals under 40 who have demonstrated outstanding professional achievements and made selfless contributions to our community. The 40 Under 40 honor is not something you can simply apply for—nominees are carefully chosen based on their leadership, innovation, and dedication to making a positive impact. We are incredibly proud Mal was recognized with this prestigious award.
Mal has successfully assisted over 100 small businesses and non-profit organizations in expanding their reach and achieving their goals. Don’t just take our word for it—here’s a testimonial from Catherine Porth, founder of Let Her Speak: “I have known Mal since she started her agency in 2018 and have witnessed first-hand how much she has done in the community to support small businesses and non-profits. There is a lot of work she has done that goes unnoticed as Mal isn’t always the best at talking about herself or the extra work she puts in behind the scenes to help non-profits be able to share their story effectively and show up the best way possible.
I’ve personally worked with Mal in workshops delivered to small business owners to help them with their marketing, and I am also a client of Mal for my non-profit, Let Her Speak. I have worked with a lot of marketers who own their own agencies and can say without a doubt that Mal does so much extra for her non-profit clients that most wouldn’t even realize.”
Outside of Mal’s work at Alder & Co., she has served on several nonprofit boards and committees, including Leadership Knoxville’s Introduction Knoxville Committee, Zoo Knoxville’s Circle of Friends Leadership Committee, and the Arc of Knox County’s Board of Directors. She currently serves on the Community Engagement Committee for the Women’s Fund of East Tennessee and is a member of Nucleus Knoxville.
Best Advertising – Agency from Knoxville CityView Magazine.
Alder & Co. has earned third place for Best Advertising – Agency from Knoxville CityView Magazine, marking our third recognition in this category (2021, 2022, and now 2024). This achievement would not have been possible without the incredible support of our community (that’s YOU!). While our team’s hard work and dedication were vital to earning this recognition, we owe much of our success to the local businesses and individuals who trust us with their marketing. We are deeply grateful to each of you for helping us reach this milestone, and we can’t wait to show you what’s coming next.
Follow us on social media to stay updated on our community involvement and latest activities.