A message from Mal Alder:
From milestones in business to personal triumphs, 2024 has been an incredible journey.
This December marked six full years since we launched, and it was our most successful year yet—one where we achieved a major milestone by surpassing our sales goals for the first time.
On a personal note, I’m deeply grateful for our amazing team and the unwavering support of our clients. None of this would be possible without them. It’s a privilege to do what we love every day while making a meaningful impact in our community.
Now that the sappy part is out of the way, continue reading to see what all made us smile this year!
Client Successes
Our team was hard at work this year helping bring our Clients’ visions to life. A few of these projects are listed below!
- Hydr865 (website): https://hydr865.com/
- Union Landing (website): https://unionlandingrestaurant.com/
- Womens Fund of East Tennessee (brand & website): https://womensfundetn.org/
- YWCA Knoxville & the Tennessee Valley (website): https://ywcaknox.com/
- Montessori School of Education (brand & website): https://msofe.com/
- Tennessee Valley Title Insurance Company (brand & website): https://tnvalleytitle.com/
- D&V Distributing (website): https://dvdistributing.com/
Company Successes
Awards
There was no shortage of celebrations in 2024, at least when it came to awards. Our team earned several recognitions, including:
- Best Design Firm – Blank News’s 2024 Knoxville’s Finest Awards
- Best Marketing Company – Blank News’s 2024 Knoxville’s Finest Awards
- Best Web Design – Blank News’s 2024 Knoxville’s Finest Awards
- Best Social Media Company – Blank News’s 2024 Knoxville’s Finest Awards
- Best Ad Agency (Bronze) – Cityview Magazine’s 2024 Best of the Best Awards
Two team members also earned individual recognitions, including Josh Mode being named among the best graphic artists in Blank News’s 2024 Knoxville’s Finest Awards. Mal Alder also earned a spot in KnoxNews’s newest 40 Under 40 class. You can read more about that achievement here.
We are always humbled by receiving awards from the community and peers. Our team genuinely loves what we do, so the recognition is just the cherry on top of knowing we are helping small businesses and nonprofits succeed.
New Team Members
We added a few new faces to the A&C team this year, starting with Bethany Hicks, our new Content Marketing Specialist. In addition to managing our clients’ social media campaigns, Bethany is also an extremely talented photographer and all-around cool person. In the two short months on our team, she has already brought countless new ideas to the team, including encouraging me to make time to type this review. Born and raised in Arizona, Bethany is making the cross-country move this January, and we are looking forward to introducing her to the community we love to call home.
We also had the first Alder & Co. baby this year! Well, technically George belongs to our Director of Operations, Ashleigh Fugate, and her husband, Henley. However, we all love his office visits and Google Meet cameos. Unfortunately, we are told we will have to wait a few years before we can add him to the payroll.
Last but not least, we have a graphic design intern joining us beginning in January. We look forward to introducing them once they get settled into the role.
Even though 2024 is has come to an end, that does not mean that our production schedule is slowing down any time soon! We have a lot of fun projects in the works that we cannot wait to share in the new year.
To stay up-to-date on all things Alder & Co., be sure to follow us on social media!